Inspired by the past; reinvented for you.
On London streets you’ll discover inspiration in the unlikeliest of places. An old market stall, a classic watch with a simple engraving; the detail, the craft that made for a lasting impression.
Some things are timeless but become reinvented for a new generation that brings a new way of thinking. Two worlds collide to create a new expression of the many faces of London; the new, the old, the cool, the bold.
Find your own expression. Wear London your way.